The Barcelona-based chocolate maker lands in the capital’s luxury retail sector
The space occupies 140 m² in the central atrium of Galeria Canalejas
A premium positioning strategy in Spain’s most lucrative market
The Hofmann gastronomic group breaks four decades of exclusive focus on Barcelona and lands in the heart of Madrid’s luxury retail. The opening at Galeria Canalejas is not a conventional expansion: it is a strategic move in a market that grew by 26% in the luxury segment in 2024.
Betting on a benchmark enclave of European luxury
Barcelona, 04/05/26
Galeria Canalejas is no ordinary shopping center, it responds to a brand positioning strategy at the highest level of the market
Galeria Canalejas is no ordinary shopping center. Integrated into restored historic buildings—including the former Banco Zaragozano with its Art Deco stained glass window—it brings together brands such as Louis Vuitton, Dior, Tom Ford, and Giorgio Armani, and attracts an international, high-net-worth client profile. Within this ecosystem, the Hofmann Gastronomic Space occupies 140 square meters in the central atrium, a position of maximum visibility. The choice of location is no coincidence: it responds to a brand positioning strategy at the highest level of the market, aligning the Barcelona-based firm with global benchmarks of consumer luxury. For Silvia Hofmann, president of the group, the opening represents “a turning point in the growth and prestige of the brand”.
An offering that combines haute patisserie and Michelin-starred gastronomy
The new space articulates two distinct proposals.
On the one hand, signature artisanal pastry: daily-made filled croissants, the chocolate shop awarded as the best in Spain, and the tea pastries awarded as the best in Catalonia, with gift-packaging service. On the other hand, a savory and cocktail menu developed in conjunction with the Restaurante Hofmann—with an uninterrupted Michelin star since 2004—that puts the emphasis on pairing with the house’s chocolates. In the medium term, the space will incorporate afternoon tea, signature brunch, and pairing experiences with selected wines, champagne, and teas, in addition to exclusive collaborations with other brands present in the complex.
Chocolate Sculptures: differentiation through edible art
One of the most unique assets that Hofmann brings to Madrid is the Chocolate Sculptures line conceived at the boundary between artisanal pastry and contemporary art.
The first collection, Earth, is inspired by nature and its essential elements, exploring organic textures and colors in pieces—such as the blume and the coral—designed as gifts with a high perceived value. This proposal is a clear example of category premiumization: it transforms a consumer product into an object of desire, expanding the price range and the potential audience. The opening in Madrid—almost in parallel with a planned launch in Seoul—confirms that Hofmann has entered a structured international expansion phase, with the Spanish capital as its first laboratory outside its home base.
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