new communication director
The company strengthens its corporate communication strategy
La Fageda has appointed Mireia Sáenz de Buruaga as its new Director of Communication and Institutional Relations. With over 15 years of experience in corporate communication and crisis management, the executive will strengthen the reputation and institutional strategy of the yogurt manufacturer and social project.
Consolidated career in strategic communication consultancy
Barcelona, 05/02/26
Mireia Sáenz de Buruaga holds a degree in Journalism from the Universitat Autònoma de Barcelona and a postgraduate degree in Regional Integration and International Economic Relations from the Universitat de Barcelona, alongside international studies at the Universidad de Belgrano.
Her professional career spans over 15 years in corporate communication, crisis management, reputation, internal communication, and sustainability strategies. Prior to 2019, she served as a senior consultant at aPortada Comunicació, leading key functions in comprehensive strategy development, media relations, and campaign management. She also collaborated with non-profit organizations such as the Multiple Sclerosis Foundation and the Princess of Girona Foundation.
International experience in strategic sectors and crisis management
This extensive experience in managing major accounts and complex situations is particularly relevant for her new challenge at La Fageda.
In 2019, she joined Hill+Knowlton Strategies in Barcelona as Director of Corporate Communication and Crisis, where she managed accounts in sectors such as automotive (Honda Motor Europe Spain and SEAT), logistics and infrastructure (Port de Barcelona and Applus+), and pharmaceuticals (Sanofi, Almirall, and Chiesi), in addition to food and beverages, health and wellness, fashion, and industry. In February 2025, she was named Burson Barcelona Lead, taking responsibility for the Barcelona office of the global agency Burson (WPP Group), where she continued to lead the Corporate Communication and Crisis department.
A dual perspective: social and business-driven
La Fageda’s new Director of Communication and Institutional Relations expresses great enthusiasm for this new phase, noting that communicating La Fageda’s mission requires a dual focus on both social and business spheres, alongside a unique balance and sensitivity both internally and externally.
With her appointment, La Fageda strengthens its ability to convey its dual identity as a consolidated non-profit social project and one of Spain’s leading yogurt manufacturers. The company produces and markets yogurts, fresh dairy desserts, ice cream, and jams with a strong commitment to inclusion and sustainability—values that demand coherent and professional communication.
https://www.fageda.com
https://www.linkedin.com/company/la-fageda/
A successful model blending social impact and business excellence
the meaning of work is work with meaning.
Human Quality as a core principle
La Fageda is a social project with a corporate structure located in the Garrotxa region (Girona, Catalonia), specifically in Santa Pau, within the Garrotxa Volcanic Zone Natural Park.
Founded in 1982 by psychologist Cristóbal Colón and Carme Jordà, it was established with the primary goal of integrating people in vulnerable situations into the workforce and society, particularly those with intellectual disabilities, severe mental disorders, or at risk of social exclusion. Dignified and real work is considered a key tool for improving self-esteem, quality of life, and social standing.
A unique model: Simultaneously social and business-oriented
This is not a conventional company: while its primary purpose is social (inclusion and care), it operates with a robust business structure to ensure sustainability and competitiveness.
It comprises four non-profit entities managing different activities: production, labor insertion, welfare services, and social integration.
The organization currently employs over 300 people, many of whom have disabilities or are at risk of exclusion.
Core activities
Food production: It is best known for its farm-fresh natural yogurts (made with fresh milk from its Friesian cows, without preservatives or artificial colors), dairy desserts, ice cream, and jams. It is one of the leading yogurt manufacturers in Catalonia and competes with major brands despite its social focus.
Other services: Gardening and green space maintenance, visitor services (guided farm and factory tours), residential facilities, and welfare services.
Visits and tourism: La Fageda attracts many visitors keen to see the farm, the cows (which listen to Baroque music!), the production process, and the social project.
The motto summarizing its philosophy is “the meaning of work is work with meaning.” They have successfully transformed an initiative created to help vulnerable individuals into a brand recognized for product quality and positive social impact.
infoodspro+
